Isn’t it time for new initiatives in light of a changing market?

During a downturn it isn’t so much about ‘how much money you spend on advertising’ but more importantly ‘how budgets should be spent differently’.

For a better chance of survival in tough times more companies are looking for alternative marketing channels, not cutting it all together and just hoping for the best.

Times are changing and with an increased acceptance of gay culture in the mainstream media many marketing managers are taking a closer look at the early adopter gay demographic market.

It’s true that they are somewhat recession proof as evidenced by recent media reports about the ‘pink dollars’ unique spending power.

Gay marketing has seen steady growth in the past ten years but usually in the realms of big business. No matter if your business is large or small there’s no better time than the present to try and source new business.

Clients often ask “How many people are we marketing to?” It is virtually impossible to calculate the total market as one single number as no data exists. The general rule of thumb is approximately 5% of a populace and may be more concentrated in larger cities. More importantly it’s a diverse group, where one hat doesn’t fit all and has many important sub-markets that we can help identify for you.

The community as a whole does foster loyalty to brands they have seen advertise in gay media. Gay consumers also react kindly to companies “speaking to part of their identities” so for brands that get their communications and marketing strategy right, the rewards from the gay market are potentially very large.

Out Ads can introduce you to this lucrative, rewarding market segment via online ads, print campaigns, e-marketing, radio, outdoor or TV advertising.

Bring your 2009/10 marketing strategy “out of the closet” and contact Out Ads today for a confidential, no obligation chat about your business and how we can help in these changing times.

Click here to download our brochure in PDF format (1mb)