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News
GLBT advertising awards (USA)
04 August 2008
The top honour for outstanding commercial was Levi’s Jeans. Other top winners included Switzerland Tourism, BMW, General Motors, Paris Tourism & IKEA. The winning advertisements can be viewed at www.commercialcloset.org/winners
GaySat.tv – Coming Soon to Australia
29 July 2008
Australia’s only dedicated 24/7 Gay Lifestyle & Community Television Channel will be launching September/October 2008. With broad range appeal, programmes including gay themed movies, comedies, TV serials, sport and documentaries are just a taste of what’s to come.
Aimed at gay males aged 25-50, GaySat.tv will initially launch with one channel but envisage up to four dedicated GLBT channels will be available within 12 months.
Out Ads has a variety of advertising opportunities for companies targeting the GLBT sector from station sponsorship, TV advertisements, website banners or video presentations. Contact us to be part of the fabulous launch planned for late 2008.
Gaydar Radio launching in Australia
25 July 2008
Gaydar, Australia’s leading social networking website, is expanding its Australian product offering by launching Gaydar Radio in Australia on 1st September 2008.
Available online via www.gaydarradio.com will officially be launched to Gaydar’s 326,000 members in Australia building on the award winning format broadcast in the UK. Gaydar Radio is the UK’s most popular gay radio station.
Gaydar Radio promises to reach gay listeners across the nation expanding the reach for advertisers by geo-targeting the key markets, state by state and all major metro locations.
Gaydar.com.au have a market share of 40% of all Australian online gay traffic.
Clients wishing to advertise, targeting gay consumers via Gaydar Radio, including media player sponsorship, radio advertisements or website banner ads can do so by contacting Out Ads. Phone Sydney + 61 2 9016 3836 for more information.
South Australia’s Blaze publication under new management
07 July 2008
Evolution Publishing, Australia’s leading gay and lesbian publishing house, publishers of SX, MCV, Queensland Pride, AXN, Cherrie and Fellow Traveller has acquired South Australia’s fortnightly gay, lesbian, transgender, bi-sexual and queer (GLTBQ) lifestyle publication, Blaze.
With Blaze part of the Evolution Publishing stable, advertisers are now offered a true one-stop shop when targeting the GLTBQ communities, whether in the major capital cities or Australia-wide.
Evolution Publishing titles are distributed free to street via more than 2,400 cafes, bars, nightclubs, hotels, book stores, art venues, theatres, cinemas, education centres and libraries throughout Australia. With a combined readership of over 10.4 million readers annually there is no better way to reach the GLTBQ community.
Out Ads has a long standing relationship with Evolution Publishing, with great value negotiated rates on all their publications. Contact Out Ads today for a quote targeting the GLBT market Australia wide on +61 2 9016 3836
Mardi Gras 2009 Advertising – Save up to 30%
30 June 2008
Early Bird advertisers will benefit from Out Ads exclusive deal offering savings up to 30% off advertisements in the “2009 Official Mardi Gras Season Guide”.
Advertising space reserved prior to 31 August 2008 will be guaranteed prime positioning with packages available that with a combined saving equal 30% of media kit rates which are available only through Out Ads.
Tourism Ireland wins award promoting Ireland to Gay & Lesbian travellers
Advertisers in the 2007 Mardi Gras guide were called upon to "make their ads a little bit naughty, cheeky and a little bit kooky”. Tourism Ireland was the winner for the most creative ad using an image of a rainbow flag with a pun on the word 'Gaelic' which became “Gaylic…your very own Ireland”.
Robert Manuel of Out Ads was thrilled to present Monica Nerney with their $8,500 B&T, SSO Media and New Mardi Gras prize package including advertising space and tickets to the Mardi Gras festival. Congratulations Tourism Ireland!. Read more here.